Client Profile:
iPRIMED partnered with a high-end clothing brand headquartered in Switzerland. The brand had an existing Shopify website, but it was outdated and lacked strong SEO, hindering its online presence. The website wasn’t connected to analytics tools and needed improvements to manage product information in both English and German.
Challenges:
The primary challenges included an outdated website with limited customization options on Shopify, poor search engine ranking, and the need for a system to efficiently update the multilingual product catalogue. Additionally, the client aimed to increase brand awareness and product visibility across various digital channels.
Approach:
iPRIMED implemented a strategic three-level approach to address these challenges:
Level One: The website received a complete overhaul, improving its functionality and design. We integrated Google Analytics and other relevant tools for performance tracking and SEO optimization.
Level Two: The product catalog was streamlined, and new products were efficiently added. The website was then launched for public access.
Level Three: Based on the client’s specific needs, we customized the website’s theme, front-end, and back-end to enhance user experience and brand image.
Impact:
Within a short timeframe of 3-4 months, the iPRIMED strategy yielded significant results:
- A remarkable 3X increase in website traffic showcased the website’s improved visibility and user engagement.
- Product visibility across various channels like Facebook, Instagram, and Google significantly increased due to strategic integration efforts.
- The website was revamped to reflect the latest design trends, ensuring a modern and user-friendly experience.
- iPRIMED provides ongoing maintenance and support. Whenever the client creates a new product, our team ensures it’s seamlessly added to the website with the appropriate German translation.
This case study exemplifies how iPRIMED’s comprehensive digital marketing services can effectively address client challenges and deliver measurable improvements in website traffic, brand awareness, and product visibility within a short timeframe.
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